Big data marketing (Infographic)

Big data marketing (Infographic)

Big data marketing is leveraging huge data sets being produced today and using analytics to better target customers. This analysis can provide more accurate decision making, time management and segmentation of your customers. It can even enable real-time marketing. Especially when paired with your companies’ social media channels. The value of the big data market is expected to skyrocket 261% from $18.1 billion in 2013 to $47 billion by 2017.

What is big data defined?

Big data defined is increasigly large amounts of data that tend to overwhelm existing database tools. The sheer volume of data being produced is incredible. An estimated 90% of all data was gathered in just the past two years.

Big data and analytics

Big data and analytics go hand in hand. By using distributed processing, cloud storage and data-management strategies, valuable insights may be teased out. Most marketers plan to implement a big data analytics solution in the next two years. A strong partnership with IT is crucial for this to be a success.
See also: Social media monitoring tools (Infographic).

The Benefits of Big Data Marketing!

Explore more infographics like this one on the web’s largest information design community – Visually.

Do check out: Social media monitoring tools (Infographic).

How does your company plan to use big data marketing?

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(Infographic source: Photo by planeta via Flickr.)

About Peter Trapasso

Peter Trapasso is a writer and social media marketing expert who blogs at He is based in San Francisco, Ca. For many years he worked for Fortune 500 and startup companies in high technology. Currently he is one of the Top 65 most followed people on Twitter in San Francisco, a Top 1% Kred Social Media VIP, Klout Influencer, and Socialbakers Ambassador. He is dedicated to social good and making the world a better place for all of us. Social media marketing, Bitcoin, alternative currencies, and litecoin.

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