Online reputation management: The ultimate guide [INFOGRAPHIC]

Online reputation management: The ultimate guide [INFOGRAPHIC]

Online reputation management is more important in 2014 than ever before. Check out the Ultimate Guide for Monitoring Your Online Reputation from Trackur.

Both businesses and individuals must perform online reputation monitoring on a regular basis. Determine who are the stakeholders of your reputation online. Be clear about your goals. Decide what your specific needs are.

How will you monitor your reputation?

  • Manually:
    Identify what sites to monitor, bookmark them and check by hand.
  • Free tools
    Cover the basics of monitoring with free tools such as Google Alerts.
  • Paid tools
    Invest in paid tools like Trackur and get more detail.

Assign the online reputation monitoring tasks to an intern, third-party, CEO, or even a dedicated social media community manager, depending on your needs. Create a feedback loop including the steps for how to react when things arise.


UPDATE: This article was selected for the SJD Content Awards for the Top 50 digital marketing articles. SJD Content Awards - Top 50 Digital Marketing Articles

See also: Litecoin vs. Bitcoin: Top two cryptocurrencies compared [INFOGRAPHIC]

The Ultimate Guide To Monitoring Your Online Reputation

Explore more infographics like this one on the web’s largest information design community – Visually.


Do check out: Litecoin vs. Bitcoin: Top two cryptocurrencies compared [INFOGRAPHIC]

What is your favorite online reputation management tip?

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(Infographic source: Photo screenshot from infographic used.)

About Peter Trapasso

Peter Trapasso is a writer and social media marketing expert who blogs at He is based in San Francisco, Ca. For many years he worked for Fortune 500 and startup companies in high technology. Currently he is one of the Top 65 most followed people on Twitter in San Francisco, a Top 1% Kred Social Media VIP, Klout Influencer, and Socialbakers Ambassador. He is dedicated to social good and making the world a better place for all of us. Social media marketing, Bitcoin, alternative currencies, and litecoin.

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