Online reputation management: The ultimate guide [INFOGRAPHIC]

Online reputation management: The ultimate guide [INFOGRAPHIC]

Online reputation management is more important in 2014 than ever before. Check out the Ultimate Guide for Monitoring Your Online Reputation from Trackur.

Both businesses and individuals must perform online reputation monitoring on a regular basis. Determine who are the stakeholders of your reputation online. Be clear about your goals. Decide what your specific needs are.

How will you monitor your reputation?

  • Manually:
    Identify what sites to monitor, bookmark them and check by hand.
  • Free tools
    Cover the basics of monitoring with free tools such as Google Alerts.
  • Paid tools
    Invest in paid tools like Trackur and get more detail.

Assign the online reputation monitoring tasks to an intern, third-party, CEO, or even a dedicated social media community manager, depending on your needs. Create a feedback loop including the steps for how to react when things arise.


UPDATE: This article was selected for the SJD Content Awards for the Top 50 digital marketing articles. SJD Content Awards - Top 50 Digital Marketing Articles

See also: Litecoin vs. Bitcoin: Top two cryptocurrencies compared [INFOGRAPHIC]

The Ultimate Guide To Monitoring Your Online Reputation

Explore more infographics like this one on the web’s largest information design community – Visually.


Do check out: Litecoin vs. Bitcoin: Top two cryptocurrencies compared [INFOGRAPHIC]

What is your favorite online reputation management tip?

Leave a comment and do share.


(Infographic source: Photo screenshot from infographic used.)

About Peter Trapasso

Used by IBM, Cisco, Microsoft, GM + more! Hire me for your social media marketing needs: Klout 77 Social Media Strategist + Influencer 15+ years Marketing Experience. Backed 200 #crowdfunding #apps #startups #Fortune500 100 most followed on Twitter in San Francisco. Crowdfunding expert: Massive Followers: Twitter 40000, Google+ 7600, Facebook 2500, and Pinterest 3900.

{ 2 comments… read them below or add one }

Stuart Davidson January 30, 2014 at 4:41 am

A very well designed and useful infographic Peter – I added this to my best 50 digital marketing articles list that I published today, along with a shortened version of your author bio ->

Great work and I’ll stay tuned in.


Peter Trapasso January 30, 2014 at 7:42 am


Thank you so much for including me and this article! It is an honor.




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