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Portfolio of Peter Trapasso

Freelance Writing and Social Media Marketing Portfolio of Peter Trapasso

I am available for hire

I am interested in projects involving social media management, freelance writing, and analytics. In addition to building and running every facet of my own website, PeterTrapasso.com, I work with clients on their writing, social media management, and social media analytics needs.  I have helped them to improve their social media engagement and track their campaigns using Google Analytics.

As part of a 16+ year corporate career in technology, I worked for both Fortune 500 and startup companies.  Working in Sun Microsystem’s Web marketing department as a senior web publisher, I was responsible for multi-million dollar hardware and software product launches on sun.com, a large scale, enterprise-level web site for 11 years.  I also managed many hardware product pages on sun.com throughout their lifecycle.

I would prefer to work in San Francisco where I live, remotely, or off-site/on-site combination.  Full-time, part-time, contracting, or freelance work is appreciated.

  • Social media management and strategy: Twitter, Facebook, Google+, LinkedIn, Instagram, and Pinterest
    - Network building, content strategy, and analytics
    - Account creation, content creation, publishing, training, monitoring and measurement
  • Freelance writing: Blogging and article writing including content promotion, SEO, and keyword selection
  • Web Project Management
  • HTML (and some CSS)
  • WordPress 3 CMS with Thesis
  • Social media and Web Analytics: Google Analytics

Contact me at:

 Email: contact at petertrapasso dot com

Or use my Contact Form.

Portfolio

Peter Trapasso Portfolio Social media management and content strategy

I have demonstrated success engaging and building a following in social media, with a friendly but professional voice and presence. My writing style is both lively and conversational. Excellent written/verbal communication skills. Proven record of taking initiative. Ability to learn quickly and adapt to constantly changing team. My attention to detail and problem solving skills include the discernment to know when to escalate. I have a strong commitment to quality. My ability to multi-task, prioritize, and manage time effectively has served me well. I can work independently and as a part of a team. I have a deep knowledge and use of social media tools and social networks.

I am a writer for top social media leaders such as Jim Dougherty (LeadersWest.com) and Eric T. Tung (SocialMediaLedger.com).  In addition I write for 2 blogs of my own.  And was invited to guest blog on several others including Jeff Bullas (JeffBullas.com) and Michelle Schaeffer (MichelleSchaeffer.com).

I write about social media, computers and technology, blogging, and content marketing.

Clients/Experience:

Freelance writer for DigitalPartner.org, a PR firm located in Phoenix, AZ – Wrote 1000 word articles for their clients on technology and social media topics.

- Featured on Blogtrepreneur.com, “Your Blog as a Startup: Tips to Manage Your Finances and Make Money Blogging”

http://www.blogtrepreneur.com/2013/02/03/your-blog-as-a-startup-tips-to-manage-your-finances-and-make-money-blogging/

Consulted with San Francisco PR firm on product launch for Bumebox, a startup in Palo Alto, CA.

Sun Microsystems (now Oracle)

Included in “The Future of Social Networks as Interpreted by 21 Social Media Practitioners” for Ignite Social Media.

As seen on InformationWeek.com5 Free Twitter Analytics Tools: How Do They Measure Up?

Recently seen in SocialMediaToday.com – Free Instagram Social Analytics Tools

Writer for LeadersWest.com -  (Top Social Media blog owned by Jim Dougherty)

Regular contributing blogger at SocialMediaLedger.com working with Eric T. Tung who is listed by Forbes as having the most influential network.

Many guest blogging posts for top social media blogs. (Including Jeff Bullas and Michelle Schaffer)

Social Media Analysis and plan for a wedding photo business.

Owner of PeterTrapasso.com

Social media analytics project for Zero1.org through Analysis Exchange received 10/10 rating. Tracked engagement levels of social media content post marketing campaign using Google Analytics. Link tagging and tracking social media campaigns on multiple channels, Facebook, Twitter, and LinkedIn. Using Advanced Segments and inline filters to break out and easily compare social media traffic. Measuring engagement of website visitors and page popularity. Determined most popular social media channels, top content, and that 25% of visitors were using mobile devices to access content.

Social media and web analytics project using Google Analytics for the Coastal Conservation Network (ccnworldwide.org), through Analysis Exchange received 10/10 rating. Established a KPI framework that outlines goals and measurement strategy while delivering actionable insights. Tracked Facebook, Pinterest, and Twitter traffic to determine ROI for each social media channel.

Specialties

Social Media, Blogging, Twitter, Facebook, WordPress, Web Production, HTML, Google Analytics, Community Management,  LinkedIn, Pinterest, Google+, Basic Photoshop, MS Office,

Honors & Awards

Peter Trapasso Honors and Awards

Achievements 2013

Highlights

Featured in SocialMediaToday.com, an online community for social media professionals. (Top 5000 alexa rank for traffic globally)

Now syndicated in Business2Community.com, a top news site for Social Media, Marketing, Branding, Public Relations & much more. (Top 5000 alexa rank for traffic globally)

My Business2Community content is also available on Google News.

Also syndicated on News360.com, an amazing news app.

Featured on Blogtrepreneur.com, “Your Blog as a Startup: Tips to Manage Your Finances and Make Money Blogging”

Syndicated on Yahoo! Small Business Advisor

Instagram photo contest campaign with GiftRocket giveaway.

Udemy online course on social media (in production)

Social media eBook series (in production)

Achievements 2012

Highlights

Freelance writer for DigitalPartner.org, a PR firm located in Phoenix, AZ – Wrote 1000 word articles for their clients on technology and social media topics.

Consulted with San Francisco PR firm on product launch for Bumebox, a startup in Palo Alto, CA.

Social Media Analysis and plan for a wedding photo business.

Social media, analytics, research, and tools blog – PeterTrapasso.com (redesign)

Social Media

Worked with a wedding photography small business in San Francisco to measure their social media metrics.

Twitter account – http://twitter.com/petertrapasso @petertrapasso
Grew 19000+ engaged followers in 12 months.

* Top 200 most followed people in San Francisco

Blogging – New posts weekly on social media, food , and software tools.

Social Media Analytics

Helped Zero1.org, a non-profit track and measure their social media metrics.

Helped the  Coastal Conservation Network with a Google Analytics project to measure their social media campaigns.

Blogging

Monthly writer for LeadersWest.com (Currently ranked in the top 1% of websites in the world for traffic.)

Regular contributing guest blogger at SocialMediaLedger.com

As seen on InformationWeek.com - 5 Free Twitter Analytics Tools: How Do They Measure Up?

Founder of PeterTrapasso.com

Online Writing portfolio:

Peter Trapasso’s writing portfolio on Contenly 

 

Sites built in 2011

PeterTrapasso.com – Small business and portfolio web site.  Uses WordPress 3 as CMS with Thesis theme.

Social Media

Google+ – https://plus.google.com/109425078503167872898

Facebook Pages – http://www.facebook.com/petertrapassocom

LinkedIn profile – http://www.linkedin.com/in/petertrapasso

Sites built in 2010

Sun.com – Web publishing lead for hardware product pages.  I worked exclusively on sun.com for 11 years.  Migrated content into Oracle.com at time of acquisition. (http://www.oracle.com/us/products/servers-storage/servers/index.html)

Sites built in 2007-2009

Various blogs –  Used for my affiliate marketing campaigns.  SEO and SEM done for each.

Sites built in 1994-1999

xcentrix.com – I served as webmaster.  Several updates to the site from 1994-1999.  Site taken down in 2000